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The Savvy Author's Guide to Book Publicity
You have found The Savvy Author's Guide to Book Publicity
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You Are Here: Books About Antiques > Blue Books > Item 432 of 480
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| List Price: |
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$16.00 |
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| Our Price: |
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$10.88
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| Customer Rating: |
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Available from Amazon
Price Last Updated : 7-30-2008
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Features
Paperback: 252 pages
Publisher: Da Capo Press March 9, 2004
Language: English
ISBN-10: 0786712759
ISBN-13: 978-0786712755
Product Dimensions:
8.2 x 5.6 x 0.8 inches
Shipping Weight: 11.7 ounces
From Publishers Weekly
An author's work doesn't end when a book is writtenat least, not if the author wants the book to sell. Warren, now senior director of publicity for Da Capo Press, has learned this over the course of a career publicizing well-known and unknown authors, and she shares her wisdom in this practical, information-packed volume. Authors who aren't already in the publishing industry should read this just for the crash course in jargon it provides, but there's so much more. Warren covers all the topics authors might be wondering about, from publicity basics to working well with your publicist and creating buzz in the media, plus plenty of areas many authors might not consider, such as doing a "big-mouth" mailing of a book and what to wear for a TV interview. Simply reading this won't guarantee publicity for a book, but it will give authors an understanding of just how hard they have to work to accomplish that key element to a book's success: "Get the customer to go to the store and buy it."
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Richard Pachter, MIAMI HERALD
Lissa is one of the . . . best publicists Ive encountered. Ignore [her book] at your own peril if youre an author.
Reader Reviews
Firstly, I would warn self-publishers that this book is not intended for you. This book is a guide to working WITH a publicist. If you can afford such an expense then proceed to purchase, but most self-publishers are not in that boat (yacht). Secondly, I took issue with the author's promotion of manipulating Amazon feedback through recruiting as many friends and family as possible to give 5 star reviews. It is because of this abuse of Amazon feedback that I gloss over the positive feed back and read the one and two star reviews to get to the ugly truth. Sometimes these low ratings are baseless; most times they are credible critiques. Lastly, if you want to get an idea for the REAL value of a non-fiction book, take a gander at the number of USED copies available and the lowest asking price. If published within the last 5 years and still relevant to its topic, a truly valuable book tends to stay within $3 to $5 of the Amazon price and if recently published, won't have an excessive amount of used books available. A better alternative to this book (that would be valuable to self-published and traditionally published alike) is The Complete Guide to Book Marketing by David Cole.
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The Savvy Author's Guide to Book Publicity
by Lissa Warren
List Price: $16.00
Available from Amazon
Price: $10.88
on 7-30-2008
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