Sexy, modern, and unabashedly consumer-oriented, Art Deco was a new kind of style, flourishing at a time of rapid technological change and social upheaval. Lacking the philosophical basis of other European design movements, Deco borrowed motifs from numerous sources--Japan, Africa, ancient Egyptian and Mayan cultures, avant-garde European art--simply to create novel visual effects.
Art Deco 1910-1939 surveys the sources and development of the popular style with more than 400 color illustrations and 40 chapters by numerous design specialists. The authors track Deco around the globe, from Paris to the United States—-where it got its biggest boost from mass production—-to Northern and Central Europe, Latin America, Japan, India, and New Zealand. The book's broad focus encompasses industrial artifacts (the Hindenburg blimp, the Burlington Zephyr locomotive), as well as architecture, furniture, accessories, fashion, jewelry, typography and poster design. Despite the existence of other prominent artistic movements during the 1920s and '30s, the authors tend to hang the Deco label on virtually any object that portrays the effects of technology or employs color, luxury materials or artificial light in striking ways. It does seem a stretch to include Man Ray's photographs, Sonia Delaunay's textiles and the movie
King Kong in the Deco pantheon. But the great strength of
Art Deco 1910-1939 is that it reveals the social context of Deco, not just its pretty face. The book accompanies an exhibition (organized by the Victoria and Albert Museum in London) at the Royal Ontario Museum in Toronto through January 4, 2004; subsequent venues are San Francisco and Boston.
—Cathy Curtis
Reader Reviews
A sumptuous coffee-table book of this exuberant art style and I think it could well become the standard book on the subject. The forty essays are divided into four sections, Sources and Iconography, 1925 Paris Exhibition, Spread of Deco and finally Deco World, and I liked the way, especially in Sources and Iconography, that the authors explain how various art styles were moulded into deco art which culminated in the very influential 1925 Paris show. I thought the last two sections were a fascinating coverage of how Art Deco spread around the world, mainly as architecture and fashion, though in Europe also as a fine art style. In North America, it influenced a huge range of commercial products. Perhaps this was the only art form that was truly democratic in that it was available (as streamlining) to be seen or bought on any Main Street across the Nation. The design and printing are excellent. Many of the photos, especially color, are presented whole page, the rest are all well sized, and they all have captions. The back of the book has a very comprehensive bibliography, fortunately listed as relating to each chapter rather than just an alphabetical list, the index is divided into two, Names and Subject. I was very impressed with this attention to detail and with the excellent text, images and production surely `Art Deco 1910-1939' will be read for many years to come. ***FOR A LOOK INSIDE click 'customer images' under the cover.
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