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Deluxe: How Luxury Lost Its Luster


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 Deluxe: How Luxury Lost Its Luster  by Dana Thomas
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Our Price: $5.31
Customer Rating: 0.0 out of 5 stars
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Price Last Updated : 6-26-2008
Purchase  Deluxe: How Luxury Lost Its Luster  Now Get info on  Deluxe: How Luxury Lost Its Luster

Features
  • Hardcover: 384 pages
  • Publisher: Penguin Press HC, The August 16, 2007
  • Language: English
  • ISBN-10: 1594201293
  • ISBN-13: 978-1594201295
  • Product Dimensions: 9.3 x 6.4 x 1.3 inches
  • Shipping Weight: 1.7 pounds

    From Publishers Weekly
    Newsweek reporter Thomas skillfully narrates European fashion houses' evolution from exclusive ateliers to marketing juggernauts. Telling the story through characters like the French mogul Bernard Arnault, she details how the perfection of old-time manufacturing, still seen in Hermès handbags, has bowed to sweatshops and wild profits on mediocre merchandise. After a brisk history of luxury, Thomas shows why handbags and perfume are as susceptible to globalization and corporate greed as less rarefied industries. She follows the overarching story, parts of which are familiar, from boardrooms to street markets that unload millions in counterfeit goods, dropping irresistible details like a Japanese monk obsessed with Comme des Garçons. But she's no killjoy. If anything, she's fond of the aristocratic past, snarks at "behemoths that churn out perfume like Kraft makes cheese" and is too credulous of fashionistas' towering egos. Despite her grasp of business machinations, her argument that conglomerates have stolen luxury's soul doesn't entirely wash. As her tales of quotidian vs. ultra luxury make clear, the rich and chic can still distinguish themselves, even when Las Vegas hosts the world's ritziest brands. Thomas might have delved deeper into why fashion labels inspire such mania, beyond "selling dreams," but her curiosity is contagious. (Aug.)
    Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

    From Booklist
    *Starred Review* Thomas has been the fashion writer for Newsweek in Paris for 12 years and writes about style for the New York Times Magazine and other well-known publications. She traces the origins of luxury from the mid–nineteenth century, when Louis Vuitton made his first steamer trunks and custom-made clothing was strictly the province of European aristocracy, through the fashion boom of the 1920s, when names such as Dior, Gucci, and Yves Saint Laurent came into prominence, and buyers with expendable income could afford exquisite clothing and perfume. Sadly, today most of the well-known names are owned by multinational groups, and luxury items have become commodities, where buyers crave name brands for what they represent rather than their inherent quality of manufacture and design. Thomas takes us into the streets of New York, where counterfeit items are sold that look so much like the real thing that it takes an expert to tell them apart, to the Guangzhou region in China, where children make knockoff goods under appalling conditions. She manages to remove the veil from the fashion industry with a blend of history, culture, and investigative journalism. Siegfried, David

    Reader Reviews
    I heard Dana at a reading last night in NYC and HAD to buy her book. I then stayed up until 2:00am reading it... and finished it this afternoon. A true fashion insider (Paris correspondent for Newsweek), Dana has the job I think we all wish we had -- covering the couture shows, getting the "real" inside scoop on what goes on behind the fashion curtain (as it were). The stories are here, and they are all real, since Dana knows all the players -- LVMH, Marc Jacobs, Galliano, Prada... She tells us the stories behind all the luxury items we covet -- Chanel No. 5 perfume, that Prada bag, that Dior evening dress. And most importantly, WHY we covet them. You might never walk down 57th Street, or Rodeo Drive, or Bond Street, and see the stores quite the same way. Impeccably researched, highly informative, fast paced -- this is on my gift list for all my pals this year. A great read... Comment | Permalink | (Report this)


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  • Deluxe: How Luxury Lost Its Luster
    by Dana Thomas
    Available from Amazon
    Price: $5.31
    on 6-26-2008
    Purchase  Deluxe: How Luxury Lost Its Luster  Here  Get info on  Deluxe: How Luxury Lost Its Luster

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