Classic Coca-Cola Calendars by Allan Petretti

Classic Coca-Cola Calendars

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The first book dedicated to promotional calendars produced for Coca-Cola, this comprehensive guide provides detailed descriptions and lush full-color photographs of calendar artistry. The authors also include in-depth histories of the calendars, descriptions of their variations, and a complete price guide in this handsome cloth-bound volume.

Reader Reviews
This new hardbound 176 page beauty of a library volume with colorful plastic laminated covers features 125 full color and 20 black and white very large, sharp photos of these gems. Its loaded with information including: Development of early printing and advertising, role of promotional materials in the early years of the Coca-Cola Company, Distributor Calendars, Bottler Calendars, Foreign Calendars, Home and Reference Calendars. A complete Guide For Collectors tells you what to collect, preservation and display of early calendars, protecting, restoration info, and a very complete grading guide. 1999 values are shown in 3 grades. A really beautiful and unique new reference that belongs in the collector's library.

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