On the demand side, exporters and strategic planners focusing on doll carriages and wheeled toys designed to be ridden by children, bicycles, tricycles, scooters, and pedal cars in Italy face a number of questions. Which countries are supplying doll carriages and wheeled toys designed to be ridden by children, bicycles, tricycles, scooters, and pedal cars to Italy? How important is Italy compared to others in terms of the entire global and regional market? How much do the imports of doll carriages and wheeled toys designed to be ridden by children, bicycles, tricycles, scooters, and pedal cars vary from one country of origin to another in Italy? On the supply side, Italy also exports doll carriages and wheeled toys designed to be ridden by children, bicycles, tricycles, scooters, and pedal cars. Which countries receive the most exports from Italy? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers?
This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for doll carriages and wheeled toys designed to be ridden by children, bicycles, tricycles, scooters, and pedal cars in Italy. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for doll carriages and wheeled toys designed to be ridden by children, bicycles, tricycles, scooters, and pedal cars for those countries serving Italy via exports, or supplying from Italy via imports. It does so for the current year based on a variety of key historical indicators and econometric models.
In what follows, Chapter 2 begins by summarizing where Italy fits into the world market for imported
