Brabec and Platt are both successful craft authors with a wealth of business experience to share with those who are just starting out. Although their product lines are somewhat different, the business methods covered in both books are essentially the same, with particular attention paid to selling at shows, malls, and individual shops. Both authors combine a chatty style full of personal anecdotes with practical, down-to-earth advice about production, marketing, and legal considerations. Persons wanting to go into business and those already selling should read both books, and more, to have a realistic picture of the requirements for a successful craft business. Both titles are recommended.
Copyright 1996 Reed Business Information, Inc.
Reader Reviews
I truly liked this book!I do floral crafts as a hobby, but always have a hard time tring to market them. This book gives clear ideas and tips that really were helpful. I would recommend this book to anyone who wants to market their talent>
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