Coca-Cola Collectible Santas: Official Coca-Cola Collectors Series

Reader Reviews
How refreshing to see a beautifully produced collector's book. From my experience publishers that cover this market don't seem to bother with book design, strange really because it costs no more to design well as badly. This lovely book has hundreds of Coke Santas all presented as cutouts with a drop shadow on every picture to give the impression that they are floating on the page. Haddon Sundblom created the Coke Santa and every one is included, pages eighteen to forty-two show his paintings from 1932 to 1964, also including the variations he did for some years. The rest of the book has examples of how his work (and others) was used to sell the drink each Christmas season. Chapters are devoted to store cardboard cutouts, advertising, calendars, figurines, dolls and finally miscellaneous Santa collectibles. All the pictures have captions, with a date and a dollar value. Amazingly some of the store free-standing cutouts from the thirties are valued up to $1500, not surprising I guess because how many managers would bother keeping a piece of cardboard promoting a fizzy drink for Christmas. This book is much better than a previous one I reviewed, 'Dream of Santa' by Barbara Charles, it featured the work of Sundblom and had a well printed picture for each year (except 1941, 57 and 63) but no other advertising material. If you collect Coke Santas or just like to look at the great man you will enjoy this book. ***FOR AN INSIDE LOOK click 'customer images' under the cover.


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