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Camel Cigarette Collectibles: 1964-1995

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You Are Here: Books About Antiques > Antique Advertising > Item 76 of 299

Camel Cigarette Collectibles: 1964-1995 by Douglas Congdon-Martin

List Price:

~~$29.95~~

Our Price:

$25.19

Customer Rating:

Available from Amazon
Price Last Updated : 11-14-2011

Features

Paperback: 176 pages

Publisher: Schiffer Pub Ltd January 1, 2000

Language: English

ISBN-10: 0764301969

ISBN-13: 978-0764301964

Product Dimensions: 10.8 x 8.5 x 0.7 inches

Shipping Weight: 1.8 pounds

For the nearly all of their first fifty years of existence, Camel Cigarettes sat at the top of the marketplace. But a shift in consumer tastes toward filter cigarettes, begining in the late 1950s, led to a slow erosion of Camel's market share. To stem this loss, R.J. Reynolds began one of the most clever and effective campaigns in advertising history. On its 75th anniversary in 1988 a suave, new character appeared in the Camel Advertising: Joe Camel. This began the most recent chapter in a tradition of fine advertising started by R.J. Reynolds himself. This book documents the Camel advertising from 1964 to 1995. In addition to traditional posters and signs, these years saw the introduction of hundreds of premiums and merchandise bearing the Camel logos that have found their way into collections of tobacco memorabilia around the world. Each piece is illustrated in full color and current values are given to help the collector.

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Reader Reviews
good overall price guide for three years ago but the same items are listed to many times. could have put thousands of other items into the book and still used the same amount of space. there are so many more camel collectibles now, especially with joe dead, but NOT FORGOTTEN!

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Camel Cigarette Collectibles: 1964-1995 by Douglas Congdon-Martin List Price: $29.95 Available from Amazon Price: $25.19 on 11-14-2011

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Last Modified : 11-14-2011