From Alpenbrau to Zima, this engaging book features more than 450 color photos of some of the most attractive beer signs ever created and provides an in-depth look at this significant aspect of advertising art. Included are early wood and cardboard signs, animated, hanging, and wall-mounted signs, electric lanterns, and clocksall presented in alphabetical order according to brand of beer. Special emphasis is given to electric, lighted, and animated signs from 1950-1970, the Golden Era of beer signs. Captions provide valuable information on dates, sizes, values, manufacturers, and manufacturing techniques. A treat for aficionados of breweriana and advertising alike!
Reader Reviews
Very disappointing... This book is nothing more than a bunch of pictures of 1 or 2 collections. The guide is VERY far from comprehensive. If you are just starting out in the hobby, it might be interesting, but it will not be much of a collecting aid and certainly not at all a pricing guide (relative or otherwise). Unfortunately, there aren't a lot of books out there covering beer signs. This one is certainly a worthy coffee table book. Serious collectors will want to save their money for the next sign.
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