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Advertising Design and Typography
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You Are Here: Books About Antiques > Antique Advertising > Item 12 of 278
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$21.50
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Available from Amazon
Price Last Updated : 6-27-2008
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Features
Hardcover: 224 pages
Publisher: Allworth Press; First Edition edition October 15, 2006
Language: English
ISBN-10: 1581154658
ISBN-13: 978-1581154658
Product Dimensions:
11.1 x 8.6 x 0.8 inches
Shipping Weight: 2.2 pounds
Book Description
The most comprehensive overview of advertising design strategies on the market today!
* Best-selling design author has unique philosophy and expertise
* 1,500 full-color illustrations showcase outstanding advertising design from around the world
* Unique comparisons of print, web, TV, and other campaigns--which techniques work best?
* Ideas for forging corporate identity through advertising
This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art directors checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the readers mind to! see more accurately and more critically--ultimately changing the way designers think and develop visual ideas.
About The Author
Alex W. White, an award-winning graphic designer, has shaped the visual personalities of advertising campaigns, identity programs, and magazines. Vice president of the Type Directors Club, he has taught design at the Hartford Art School at the University of Hartford for 15 years. The author of Thinking in Type and The Elements of Graphic Design, he lives in New York City.
Reader Reviews
if you are a serious designer, you need something for reference, this is the book you're looking for. hundreds of picture, unique idea about design, and stong typographic backgroud, this book is really nice and carefully done.
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Advertising Design and Typography
by Alex White
Available from Amazon
Price: $21.50
on 6-27-2008
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